Markus Egger, the Director of Strategy at Aspire Academy, has extensive experience in building,
growing and managing international ventures in the sports industry.
For nearly 10 years, Markus Egger was with Red Bull – one of the world´s leading companies
when it comes to leveraging sports to support growth and strength of a global brand.
After assuming management responsibilities for Red Bull-owned teams in Formula 1,
NASCAR, hockey and football, Egger served as General Manager of Red Bull´s Football
Division. In this position, he led the company´s professional football clubs and
academies in Brazil, Ghana, United States, Austria and Germany and was responsible
for their strategy and performance, on both the sports and business sides.
During his tenure, the New York Red Bulls reached the finals of the Major League
Soccer Cup for the first time in their history, Red Bull entered the German Football
market with newly founded RB Leipzig and Red Bull Salzburg became the first Austrian
football club to win all their games in the group-stage of the Europa League.
Markus Egger, who also assumed different board-level positions with multinational companies
outside the world of sports, holds a Master´s degree in Business Administration
from universities in Austria and Spain.
On July 1, 2015 Markus Egger stepped into the role of Aspire Academy’s Acting Director of Sport, which later turned into a permanent position and made him Director of Sport and Strategy.